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Case Study: Doctors Hospital
To communicate the services available at Doctors Hospital (now
Affinity Medical Center) to new area residents, Odell created a
series of full-color self-mailers. Centered around the "fresh
start" concept, we used images of fruit to convey a sense of
"fresh" and "healthy." The attention-getting
covers lead into interior copy that features the various services
and programs available at the hospital.
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