| Case Study: Smucker's Holiday Gift Packaging
Odell developed packaging for the J.M. Smucker Company to introduce
a holiday-theme for several of the company's product gift sets.
The assorted product offerings are available thru Smucker's Consumer
Direct Online Store at www.smuckers.com/onlinestore.
Of the three new gift sets, two feature assorted Smucker's brand
products, including jams, jellies, syrups and ice cream toppings.The
third offering consists of assorted products from the Dickinson's
Gourmet Brand.The new package designs reflects the brand identity
established and maintained by both Smucker's and Dickinson's.
The holiday gift sets represent the initial phase of an on-going
product packaging program on the part of Smucker's and its' numerous
subsidiary brands. In addition to Dickinson's, the Smucker's family
of brands include Jif, Crisco, Pillsbury, Hungry Jack, MarthaWhite,
Crosse & Blackwell, Adams and Laura Scudder's.
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