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Case Study: A World of Chocolate Package
Design
The Odell team created a passport to the sensual delights of
A World of Chocolate with this delicious package design for North
Canton based, Waggoner Chocolates.
The package contains 10 samplings
of chocolate from across the globe. Each sample box features
a landscape image of the country
where the cacao (Kah Kow) originates. The boxes are nestled in
a tray with a tinted old world map. Along with the samples is a
booklet where buyers can become epicurean experts in the fine art
of chocolate from around the world.
The enticing image created by
Art Director, Dave Lear and staff photographer, Dane Llewellyn
speaks volumes visually, while the
copy whets the customer’s appetite for what’s inside. |
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