December’s
here, and the new year is just around the corner. If you
haven’t done so already, there’s still time to
put together your goals for the coming year and your strategies
to make those goals a reality. Without a plan, your marketing
runs the risk of just “happening” to you. That’s
if it happens at all.
The trick with setting goals is that they should be attainable, measurable and
have a date for completion. If your goals are fuzzy or unrealistic it’s
easy to feel like you’re
not making any progress and give up.
A typical plan also addresses your current situation, your business’ strengths
and weakness, opportunities and threats. It should also include details about
your audience and competition. With your plan down on paper, you can create a
sensible budget and marketing calendar.
Having a written plan in place helps you in several ways. First, you’ll
know what needs to be done and when. That helps to avoid scrambling and missed
opportunities. It also helps to keep you focused and avoid spending money in
a haphazard manner. Ideally, your plan will also have a method for tracking results.
Over time, you’ll know what works for your business and what doesn’t.
If putting your marketing plan together seems a bit overwhelming, or you don’t
know where to start, give
Dean or
Neil a
call or shoot out an email. They’ll
take the mystery out of the process and help you make 2008 a great year.
Don't forget to forward
this newsletter to your business associates.
The
Odell Team
330 Schneider Street, S.E.
North Canton, OH 44720
330.499.3441 voice
330.499.0596 fax |
