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Resources: Articles |
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| A Case for Design The business world is beginning to discover design. When thoughtfully researched, well executed and applied consistently, design translates into increased brand equity and, ultimately, a healthier bottom line. Read online >> Download pdf version >> |
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| Getting the Most from a Design Audit As a company grows, so does its visual arsenal. Pretty soon, there are more locations, more signage, more forms, more stationary, etc. If management isn't careful, it can get out of hand faster than a group of young guys at a Britney Spears concert. Read online >> Download pdf version >> |
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| The Value of Corporate Identity Corporate identity is expressed in names, symbols, logos, colors, architecture, product design and many other facets. At one level these serve the same purpose as religious symbolism. They inspire, create a sense of belonging and purpose. At another level, they represent the consistent standards of quality and therefore encourage customer loyalty. |
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| Read online >> Download pdf version >> |
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