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About Odell: Agency History

Odell Advertising/Marketing, Inc. was launched May 2, 1944, when it was known as Emery A. Odell & Associates. Originally located in Mansfield, Ohio, the company conducted business out of that location exclusively until 1968. At that time, Odell entered into a working agreement with Lance Advertising of North Canton, Ohio, owned by Bert Skelly. One year later, all Odell interests were sold to Lance.

The 1970s saw several major changes take place as a result of growth in sales and expansion of services. The Mansfield offices were moved to newly remodeled quarters at 110 N. Mulberry St. and, similarly, the North Canton group moved their operations to 330 Schneider Street. In 1972 the corporate name, Odell Advertising/Marketing, Inc., was registered with the Secretary of State.

A new owner/management team took the reigns in the early 1980s as Skelly retired. His shares were bought by Loretta Caudill, Jack Dorr and Dave Llewellyn, each officers and long-term employees who had lent significantly to the growth of Odell sales, revenues and goodwill in the marketplace.
July 1998 saw then-CEO, Loretta Caudill retire. Controlling interest in the Company was purchased by Dave Llewellyn, then President of the firm. Other shares were bought by Dean Crawford, Vice President of Sales at the North Canton office.

Today, the Company serves a wide range of clients located across several states.

When Waggoner Chocolates needed their packaging, catalogs and support materials redesigned, they chose Odell. We created a sweet solution.

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