| Our Services
Branding Programs
Your brand ... your promise ... it's the experience and expectations
that reside in each of your customers' minds. Branding is more than
simply slapping a logo on a sign, package or website. Odell can
help you plan, build and manage your brand for an authentic emotional
connection with your audience.
Web Design & Development
A Web presence is a must for most businesses today. Odell’s
experience in creating web sites help to insure their client’s
presence is memorable and easy to navigate. In addition, the firm
also designs and develops e-newsletters and blogs.
Search Engine Optimization
Having a website isn’t much good if you don’t have
traffic. That’s where search engine optimization (SEO) comes
in. The team at Odell will get your site into ship shape to help
increase its visibility and rankings.
Strategic Marketing Plans
Aided by in-depth interviews with our clients and detailed research,
the Odell team develops a focused strategy which, along with proven
marketing tactics and techniques, help our clients reach their marketing
goals.
Public Relations Programs
P.R. activities are foundational to help position our clients and
establish their brands. Odell public relations services include
meda kit design and development, press release writing and distribution,
feature story writing, event management, speaking engagements and
more.
Advertising Campaigns
For many of Odell’s clients, advertising campaigns are a key
element of their marketing strategy. Odell’s experience includes
award-winning campaign development and management for both business-to-business
and consumer products and services.
Graphic Design
Odell believes that graphic design for both print and web applications
should seameless fit with the client’s overall strategy. Professional,
strategic design goes beyond simply creating pretty pictures to
provide our clients with a higher level of value and effectiveness.
Copywriting
Words are powerful. Odell copywriters understand that and strive
to create compelling copy for their clients.
Illustration
Illustration provides a media to present products, services and
concepts in a unique manner. Depending on the nature of a project,
illustration by the talent artists at Odell can take the form of
traditional media, such as acrylics or watercolor, as well as digital
art.
In-House Photography
Whereas most design firms and advertising agencies sub-contract
photography services, Odell has in-house capabilities. Digital or
traditional film, studio or location, Odell photographers are experts
at capturing moments in time and put their clients in the best light.
Plus, offering in-house photography helps Odell keep a tight rein
on each project’s visual assets and budget.
Media Buying
Matching the message with the right media is critical for the success
of a campaign. Odell’s in-depth experience with media buying
and scheduling helps to insure the right match at the right price.
Direct Mail Programs
Direct mail, also known as direct response, is a highly targetable
marketing method. Odell has significant experience in correctly
structuring and managing a mail campaign, designing both two and
three dimensional materials and finding a “just right”
list for a campaign that gets results.
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